16th October 2024 – Newsletter

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Enablement Extracted – Enablement’s Best Friend

Ben Purton and Ellie Salicetti engage in a detailed discussion about the role of AI in sales enablement. They explore various strategies and methodologies...

The Copper Crunch: Electronics Raw Materials Prices in 2026

With copper hitting $13,300 per tonne, electronics margins are under fire. Chris Withers of Zel Components explains how pin-for-pin alternatives can mitigate commodity volatility.

Steve Barnhurst – Non-financial ways to motivate and retain sales professionals

A motivation to earn good money is often seen as a prerequisite for a career in sales.   But, if a leader hires someone who is...
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