Strategic Move: Channel Assist Partners with Institute of Performance and Growth (IPG)

Channel Assist has announced an exciting new chapter in its growth journey. Specifically, becoming a Corporate Partner of the Institute of Performance and Growth (IPG). This partnership marks a significant milestone for the business. It reinforces its commitment to driving measurable performance, professional development, and sustainable growth across the organisations it supports.

Aligning with Elite Growth Networks

The Institute of Performance and Growth is widely recognised for its focus on equipping professionals and businesses with the tools, frameworks, and insights needed to thrive in an increasingly competitive and fast-evolving landscape. By joining as a Corporate Partner, ChannelAssist aligns itself with a network of forward-thinking organisations dedicated to continuous improvement and impactful results.

Accessing Cutting-Edge Industrial Research

For Channel Assist, the partnership represents more than a badge of recognition. It is a strategic step that will enhance its ability to deliver value to clients through access to cutting-edge research, industry best practices, and a community of high-performing professionals. The collaboration will also enable the business to further embed performance-led methodologies into its services, ensuring clients benefit from proven approaches to growth and operational excellence.

“For Channel Assist, this partnership reflects our ongoing commitment to raising standards, not only within our own business but also for the organisations we work with. It gives us access to a powerful network and resources that will help us continue delivering meaningful impact,” says Alain Brissimitzakis, Managing Director at Channel Assist.

Scaling Safely in a Competitive Landscape

The move comes at a time when businesses across sectors are seeking smarter, more efficient ways to scale and adapt. ChannelAssist’s focus on performance improvement, combined with the Institute’s expertise in growth frameworks, creates a strong foundation for collaboration and innovation.

Looking ahead, Channel Assist plans to actively engage with the Institute’s programmes, contributing insights and sharing best practices while also leveraging new learning opportunities. This two-way exchange is expected to strengthen both organisations and deliver tangible benefits to clients and partners alike.

Ultimately, the partnership underscores Channel Assist’s ambition to be at the forefront of performance-driven business support. By joining forces with the Institute of Performance and Growth, the company is positioning itself to help organisations not just grow, but grow with purpose, clarity, and measurable success.

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