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Monday, February 9, 2026

National Sales Awards launch new CRO of the year category, sponsored by CRO Connected

The National Sales Awards announces a significant expansion of its 2025 programme with the introduction of the prestigious Chief Revenue Officer of the Year category, underscoring the critical role of CROs in driving modern business growth. This exciting new award is proudly sponsored by revenue leadership experts, CRO Connected.

This new category is designed to recognise the pivotal role that CROs play in driving organisational growth through strategic revenue leadership, cross-functional collaboration, and innovative go-to-market strategies.

“The introduction of the Chief Revenue Officer category reflects the evolving landscape of sales leadership,” said Steve Lindsey, Event Director at The Growth Hub and National Sales Conference. “Today’s CROs are responsible for aligning sales, marketing, and customer success to create seamless revenue operations. This award celebrates those who excel at this complex and critical role.”

CRO Connected is an exclusive community for high growth and enterprise Chief Revenue Officers to diagnose and find solutions to there problems effectively and efficiently. Joshua Smith, Chief Executive Officer of CRO Connected, comments: “CROs are redefining how organisations approach revenue generation and customer acquisition. We’re thrilled to sponsor this category and shine a spotlight on the CROs who are driving exceptional results through strategic vision, cross-functional leadership, and innovative approaches to revenue growth.”

The CRO of the Year award will follow the same rigorous judging process as all of the National Sales Awards categories, with an independent panel of esteemed sales leaders evaluating nominations based on objective criteria including:

  • Strategic revenue leadership and vision
  • Cross-functional alignment of sales, marketing, and customer success
  • Innovation in revenue operations and technology implementation
  • Demonstrable business impact and revenue growth
  • Team development and talent management

Nominations for all categories, including the new Chief Revenue Officer of the Year award, are now open and completely free to enter. The deadline for submissions is July 11, 2025.

Why should I get involved with the National Sales Awards?

Being recognised at the National Sales Awards offers a number of benefits for both individuals and organisations. Winners will experience significant professional advancement, with enhanced credibility opening doors to new opportunities and partnerships. 

The awards ceremony offers invaluable networking with leading sales professionals, potential clients, and industry influencers. For organisations, the awards serve as a powerful tool for talent retention and recruitment, validating sales excellence on a national stage.

Winners will be announced at the prestigious National Sales Awards ceremony on November 13, 2025, in Birmingham, providing an opportunity to celebrate with industry peers and gain national recognition for sales excellence.

For more information and to submit nominations, visit www.nsconference.co.uk/awards#nominate-awards.

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