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Wednesday, April 17, 2024

Mark White – Building your ICP target audience on LinkedIn (2/6)

In this 6 Part Mini Series, Mark White shares his insights on using LinkedIn to build a strong personal brand and grow a professional network in the fifth episode of his LinkedIn series.

Mark emphasizes the importance of creating a compelling LinkedIn profile that highlights one’s unique skills, experience, and achievements. He provides tips for optimizing key sections of the profile, such as the headline, summary, and work experience, and stresses the need for consistency and clarity in one’s messaging.

Mark also discusses the value of engaging with other LinkedIn users through commenting, sharing, and creating original content. He suggests that building relationships and adding value to others’ posts can help expand one’s network and increase visibility on the platform.

Key Takeaways from Mark White:

  • Be clear about who is your target audience or target audience(s).
  • Develop your LinkedIn search for these people using the range of filters available.
  • Include Boolean search to target even more effectively.

About Mark:

Following a career in international sales & marketing within the hi-tech industry, Mark has been working with organisations and individuals to help them develop businesses and brand themselves more effectively online as part of their sales and marketing activities.

The last 13 years have been dedicated exclusively to working and training around LinkedIn – he has delivered in-house training to over 490 companies and 1000s of individuals helping business owners, sales teams, marketing professionals and SMEs in general on how to get the most from the tools and opportunities that LinkedIn offers.

Mark White – “The LinkedIn Professional” 

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