In this long-awaited episode of Enablement Extracted, host Ben Purton is back after a hiatus and joined by Rory Sadler, Co-founder and CEO of Trumpet.
Together, they dive deep into the transformative power of AI in the world of sales enablement. Rory shares how AI is helping revenue teams streamline communication and collaboration across sales, customer success, and partnerships by creating digital salerooms.
The conversation highlights the importance of AI in modern sales, from automating routine tasks to helping sellers stay productive and efficient. They discuss how AI tools like conversational intelligence are reshaping how sales teams operate, nurturing prospects, and delivering personalised buyer experiences. Rory also shares insights on how to balance the use of AI while maintaining a human touch to avoid generic, robotic interactions.
If you’re interested in how AI is shaping the future of sales enablement, this episode is packed with actionable insights and forward-thinking ideas.
Key Areas of Discussions:
- AI is Changing the Game in Sales: Discover how AI is revolutionising sales enablement by boosting productivity and efficiency, allowing teams to focus on what really matters: closing deals and building relationships.
- Striking the Balance: Learn why personalisation is key, and how to avoid the pitfalls of robotic AI-driven outreach.
- Get Ahead of the Curve: Explore the future of sales enablement as AI takes centre stage in shaping sales strategies, real-time coaching, and decision-making.
About Ben Purton:
As a Senior Enablement Manager at Zoom, Ben supports the development and implementation of a customer-first, value-based enablement strategy for the company’s international go-to-market delivery in EMEA, Japan, and APAC regions. With over 5 years of experience in sales enablement, I have a proven track record of driving revenue growth, improving customer satisfaction, and enhancing team performance.
Ben is also a board member at the Revenue Enablement Society, where he contributes to the expansion of the international chapter and serve as the board secretary.
Additionally, he is a member of the Sales Enablement Society, where he helps run the London chapter. His educational background includes an Oxford Executive Leadership programme from Saïd Business School, University of Oxford, and a MA in Politics Philosophy and Economics (PPE) from Brunel University.
He is passionate about applying his skills in sales pipeline management, facilitation, and visual storytelling to create impactful solutions that drive business success.
About Rory Sadler:
With a proven track record in transforming the B2B sales landscape, Rory Sadler is a visionary leader and innovator.
As the Co-Founder & CEO of trumpet, Rory has redefined how revenue teams operate, providing over 5,000 companies with interactive, auto-personalised microsites that centralise and simplify the buyer journey from pitch to renewal.
Rory’s passion lies in leveraging data and innovative sales technologies to drive faster deal closures and improve buyer engagement. Under his leadership, trumpet has raised significant funding, including a $6.35M seed round, to continue its mission of streamlining sales operations and delivering unparalleled buying experiences.
