The National Sales Conference is returning to Birmingham’s National Motorcycle Museum on 13 November, promising to be the most comprehensive sales event of the year. With a strong lineup of keynote speakers, industry leaders, and innovative learning formats, this one-day intensive is designed to help revenue leaders and sales teams develop their approach in an increasingly competitive marketplace.
Conference Director Steve Lindsey reflects on this year’s exceptional programming: “We’ve assembled what I believe is our strongest lineup to date. The caliber of speakers we’ve brought together represents decades of combined experience in driving sales excellence across every conceivable industry and challenge. The topics we’re covering aren’t just trendy buzzwords – they’re the fundamental shifts that will determine which sales organizations thrive and which merely survive in the coming years.”
World-Class Keynote Speakers Leading the Charge
The conference has assembled a comprehensive roster of keynote speakers, each bringing unique perspectives and proven methodologies to drive sales performance. Jenna Dominique takes centre stage as the event’s MC, bringing her expertise as a pitch coach and speaker to guide attendees through the day’s transformative sessions. Her ability to help sales professionals communicate with impact makes her the perfect host for this high-energy event.
Steve Head, Performance Coach to England Wheelchair Rugby League World Champions, is renowned for his high-performance keynote presentations. He will share insights into the mindset and behaviors that separate top performers from the rest. His sessions focus on mental resilience and peak performance strategies that translate directly into sales success, addressing the psychological foundations that underpin consistent sales achievement.
Zena Everett, an award-winning and bestselling author, brings her proven frameworks for professional development and career advancement. Her expertise in helping sales professionals unlock their potential has made her one of the most sought-after speakers in the industry, particularly relevant as organisations struggle to develop and retain top sales talent.
Andy Bounds, recognised as the UK’s Sales Trainer of the Year, will deliver practical, immediately actionable techniques that attendees can implement the moment they return to their territories. His reputation for transforming sales teams through simple yet powerful methodologies addresses the urgent need for measurable improvement in sales effectiveness.
In a unique twist, Ben Hanlin combines his background as a TV magician with digital marketing expertise, offering a fascinating perspective on capturing and maintaining customer attention in an age of information overload. His sessions promise to reveal the psychological principles behind successful sales interactions, crucial skills as buyers become increasingly sophisticated and selective.
Simon Hazeldine, author of “Bareknuckle Selling” and account management expert, will share advanced strategies for managing key accounts and driving revenue growth through deeper client relationships. His bestselling approaches have helped countless sales professionals exceed their targets through systematic relationship development and strategic account planning.
Aaron Phipps MBE, Paralympic champion turned keynote speaker – and the first person to scale Kilimanjaro on their hands and knees – brings an inspiring perspective on overcoming obstacles and achieving excellence under pressure. His insights into mental toughness and goal achievement resonate powerfully with sales professionals facing challenging targets and increasingly competitive markets.
David Avrin, a customer experience authority and author, will explore how exceptional customer experience drives sales success and customer loyalty. His expertise becomes increasingly valuable as organisations recognise that customer experience differentiation often matters more than product features in purchasing decisions.
Dominic Colenso (former Thunderbird) rounds out the keynote lineup with his expertise in storytelling and communication. In an era where authentic connection drives sales success more than traditional persuasion techniques, his methods for crafting compelling narratives will prove invaluable for sales professionals across all industries.
Four Distinctive Learning Tracks for Every Learning Style
The conference’s innovative structure offers four distinct tracks, allowing attendees to customise their experience based on their preferred learning style and career stage. The Performance track features keynote sessions ranging from 15 to 45 minutes, delivered by professional speakers who share personal experiences, stories, and valuable takeaways. These sessions are designed to inspire and re-energise while providing practical insights for winning in both life and business, addressing the motivational challenges that sales professionals face in demanding environments.
For those seeking more comprehensive learning, the Sales Learning & Development track offers 45 to 60-minute workshops that dive deep into critical topics. These interactive sessions cover essential areas including account management, storytelling techniques, personal branding, and other fundamental skills that drive sales success. The extended format allows for hands-on practice and detailed exploration of complex concepts that require more than surface-level understanding.
The Revenue Technology track creates opportunities for collaborative learning through roundtable discussions, white paper reviews, and panel sessions. These peer-to-peer sessions provide a quieter, more intimate setting where delegates can connect with industry peers, share successes, and learn from both triumphs and failures. This track recognises that some of the most valuable insights come from fellow practitioners who face similar challenges and can offer tested solutions.
Recognising the importance of developing the next generation of sales professionals, the Future Sales Talent track offers a mix of keynotes, workshops, and peer learning specifically designed for emerging talent. The sessions cater to individuals curious about sales careers, professionals with limited experience, and those interested in apprenticeships and formal qualifications, addressing the critical need for structured career development in sales organisations.
Executive Leadership Roundtables and Industry Focus
The conference features exclusive roundtables for C-level executives, revenue leaders, VPs, and sales directors. These intimate sessions provide senior leaders with opportunities to discuss strategic challenges and share best practices with peers facing similar organisational pressures around revenue growth, team development, and market positioning.
The programming addresses unique challenges across six major industry sectors: Events & Publishing, Financial Services & Insurance, Manufacturing & Processing, Professional Services, Security & Telecoms, and Software & SaaS. Each sector brings distinct regulatory, competitive, and customer behavior challenges that require specialised approaches to sales strategy and execution.
Six Critical Topics Reshaping Sales Success
The conference curriculum focuses on six transformative areas that are fundamentally reshaping how successful sales organisations operate. Artificial Intelligence in Sales & Efficiency represents perhaps the most significant shift facing sales teams today. For sales leaders, this isn’t simply about adopting new tools but fundamentally rethinking how sales processes can be optimised whilst maintaining the human relationships that drive complex sales. Teams are grappling with questions around which activities to automate, how to use AI for better customer insights, and where human intervention remains irreplaceable.
Bid & Proposal Management has evolved far beyond document creation to become a strategic competency that often determines success in complex B2B environments. Sales leaders recognise that winning proposals require cross-functional collaboration, deep customer insight, and the ability to articulate unique value propositions in increasingly competitive situations. The stakes are higher as deal sizes grow and competition intensifies.
Commission & Incentives discussions reflect the broader challenge of motivating modern sales teams. Traditional commission structures often fail to drive the behaviors that matter most in relationship-based selling environments. Sales leaders are exploring how to reward customer success activities, team collaboration, and long-term relationship building alongside traditional revenue metrics.
Customer Success has emerged as a critical competency for sales teams as businesses shift toward subscription and relationship-based revenue models. This represents a fundamental evolution from transactional selling to ongoing partnership management. Sales teams must now think beyond the initial sale to expansion opportunities, renewal rates, and customer advocacy development.
Pipeline & Conversion optimisation remains fundamental but has become more sophisticated as sales cycles extend and buying committees grow more complex. Modern pipeline management requires understanding buyer behavior at each stage, implementing systematic qualification processes, and using data analytics to identify and address conversion bottlenecks.
Talent Attraction & Retention has become mission-critical as skilled sales professionals have more opportunities than ever before. Sales leaders face the dual challenge of attracting top talent in a competitive market while creating career development paths that retain high performers. This includes rethinking compensation, career progression, and the fundamental value proposition of sales careers.
Industry Leaders Sharing Real-World Experience
The conference features an impressive roster of industry practitioners who bring hard-won experience to their presentations. These senior leaders have successfully navigated complex sales transformations, implemented new technologies, and driven revenue growth in competitive markets. Their insights go beyond theory to provide practical, immediately applicable strategies that have been tested in real-world environments.
From enablement managers who have scaled sales teams through rapid growth phases to Chief Revenue Officers who have transformed underperforming organisations, these speakers represent the collective wisdom of successful sales leadership. Their presentations will explore not just what works, but why it works and how to adapt proven strategies to different organisational contexts.
A Strategic Investment in Sales Excellence
The National Sales Conference represents far more than professional development, it’s a strategic response to the rapidly evolving sales landscape. Customer expectations continue to rise while competitive pressures intensify across every industry. The insights, methodologies, and professional networks developed at this event can provide the competitive edge that separates high-performing sales organisations from those struggling to meet targets.
In an environment where sales methodologies that worked five years ago may be obsolete today, continuous learning isn’t optional, it’s essential for survival. The combination of world-class keynote speakers, practical workshops, peer learning opportunities, and industry-specific insights creates a comprehensive learning experience designed to drive immediate improvements while building long-term competitive advantages.
For revenue leaders facing pressure to deliver consistent growth, the conference offers proven strategies for optimising sales performance, developing high-performing teams, and adapting to market changes. For individual sales professionals, it provides the skills, insights, and professional connections necessary to advance their careers while delivering exceptional results. It is also a great opportunity to engage decision makers and leaders in round table conversations as a sponsor.
The National Motorcycle Museum in Birmingham provides an inspiring backdrop for this transformative event, combining historical significance with modern facilities to create an environment that encourages both learning and meaningful professional networking.
