4th January 2024 – Newsletter

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How an Employee-First Culture Can Digitally Transform Your Sales Team

Most companies around the world are embarking on some form of digital transformation, especially as the global pandemic has increased the reliance on technology....

Dear Growth Guru… I Hate Cold Calling but I’m in SaaS

Staring at the power-dialler with dread? The Growth Guru tackles the "nuisance" mindset in SaaS sales and how to turn cold calling into a high-value rescue mission.

Using ChatGPT for Sales Enablement

Once upon a time, a sales team was using AI, specifically ChatGPT, to help them with their sales enablement. They were impressed with the...
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