4th January 2024 – Newsletter

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Selling to different roles: Why build personas?

When there are different job roles within a company to sell to, it’s important to understand each one and the best ways to convert...

Data Privacy Day: Is ‘Bad Data’ Killing Your Sales AI?

65% of firms are failing at data quality. Why Data Governance is the only way to save your sales AI from unreliable insights and lost trust.

5 Ways Modern Learning Platforms Boost Onboarding Effectiveness

If you’ve ever organized a classroom-based onboarding session for new hires, then you have something in common with the director of a play: You know what...
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