4th January 2024 – Newsletter

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Dear Growth Guru… My Reps Are Scared of the ‘Robot’ in the Room

Are your veteran MedTech reps revolting against new AI tools? The Growth Guru explains the "Iron Man" approach to shifting from automation to augmentation.

Dominic Colenso – How To Pitch With IMPACT (Technique 6/6)

If you work in sales, you’re always pitching. If you don’t work in sales, you’re always pitching too! Every conversation we have, every email...

6 Reasons Why Sales Training Often Fails

Before finally inventing the lightbulb, Thomas Edison once said, “I’ve not failed. I’ve just found 10,000 ways that won’t work.” Sales trainers were in a...
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