4th January 2024 – Newsletter

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Dear Growth Guru… I Hate Cold Calling but I’m in SaaS

Staring at the power-dialler with dread? The Growth Guru tackles the "nuisance" mindset in SaaS sales and how to turn cold calling into a high-value rescue mission.

Data Privacy Day: Is ‘Bad Data’ Killing Your Sales AI?

65% of firms are failing at data quality. Why Data Governance is the only way to save your sales AI from unreliable insights and lost trust.

Delving into the ‘Prospecting Mindset’

Sales isn’t for everyone. It can be repetitive, demoralising and lonely. But, it can also be exhilarating, rewarding and opportunistic. While some people don’t...
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