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4th January 2024 – Newsletter

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Anna Hiett – How to create, scale & evolve a sales training programme from scratch

There was a time when organisations might have hundreds of people in their sales team, but no organised internal sales training function.  Fortunately, over the...

Andy Edwards – Use Credibility for Customer Success

In this comprehensive toolkit, Andy Edwards sheds light on the central role of authority and credibility in sales strategies, with a special focus on...

Motivating Your Sales Team in All Circumstances

When times are good, motivating your staff is relatively easy, as the results speak for themselves. However, in troubled times, when closed won deals...
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