24th January 2024 – Newsletter

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What Sales Leaders REALLY Need From Marketing

B2B marketing expert and creator of the bang average marketing newsletter, Scott Addington, reveals why the traditional lead-generation playbook is broken, and explains what sales leaders actually want from their marketing counterparts to drive real commercial growth.

Survey: Workers Feel Safer Speaking Up Than Managers Realise

A new SafetyCulture study reveals 77% of UK workers feel safe speaking up, exposing a major perception gap with managers who underestimate their own culture.

Connect Sales Training With Your Core Sales Strategies

At many organizations today, there is a disconnect between the ongoing sales training and enablement activities and the Sales Strategies. For example, while the company seeks...
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