24th January 2024 – Newsletter

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Tim Riesterer – Switch From a ‘Sales’ to a ‘Revenue’ Culture

The last 18 months enforced change in how organisations design and execute their go-to-market strategies.  My belief is many of the changes inflicted over the...

Geoff Burch – Perils of positive thinking

In this Sales Toolkit, Geoff Burch shares his thoughts on the perils of positive thinking. Burch argues that the popular self-help mantra of positive thinking...

Alan Morton – Converting Free to Paid by navigating to power

Are your team speaking to prospects with the power to buy? The “puppy dog close” is a technique where potential buyers get to try a...
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