24th January 2024 – Newsletter

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Top Tips to Sell the Problem Before Selling the Solution

Every Sales team strives to address their audience's needs. But that’s not always an easy thing to do. It’s tempting to go straight in...

David Hyner – 5 top tips for sales presentations

In this Sales Toolkit, David emphasizes the importance of effective communication and connection with the audience and suggests ways to establish rapport and build...

Wendy McDougall – Scale a SaaS business in a crowded market

In today’s SaaS-saturated world, it is unusual for a new service to be launched into pure white space.  More likely, a new SaaS product will...
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