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Sunday, March 1, 2026

24th January 2024 – Newsletter

RECOMMENDED FOR YOU

Geoff Burch – Perils of positive thinking

In this Sales Toolkit, Geoff Burch shares his thoughts on the perils of positive thinking. Burch argues that the popular self-help mantra of positive thinking...

Sales Desperation: How Do You Avoid It?

When Desperation starts creeping into your sales technique, you’re in trouble. Desperation results in bad behaviours. And it’s not invisible. Prospects can sense it....

Chloe Richardson – Maximising Event ROI: Strategic Measurement Insights

In today's data-driven events landscape, measuring and demonstrating return on investment has become crucial for event success and stakeholder buy-in. In an illuminating conversation with...
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