24th January 2024 – Newsletter

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5 Types of Sales Collateral You Need

Sales collateral is content that helps you close more deals. Ideally, you’ll have a repository of resources that give you the ammo required to...

Alan Morton – Converting Free to Paid by navigating to power

Are your team speaking to prospects with the power to buy? The “puppy dog close” is a technique where potential buyers get to try a...

Sheevaun Thatcher – The Business of Enablement

In this Interview, Sheevaun discusses the importance of sales enablement and its impact on business success. She also explains that sales enablement is about...
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