Of course it does!
When we’re prospecting for business, we gravitate towards our warmest leads, people who know us, have heard or have used our products/services before.
We know our best chance of converting opportunities are with people who have already experienced our services before - a perfect lead!
So, what better way to win NEW business than from EXISTING contacts who have moved onto new companies. You get the chance to convert new business, without starting from square one - these contacts are gold dust!
But how do you find and reconnect with these contacts in their new roles?
In episode 3 (of 6) from our LinkedIn Mini-Series, Mark White shares how LinkedIn can help you create new opportunities from warm introductions, by leveraging your past work with people moving into new roles and new companies.