Definition: “the ability to be successful again after playing or performing badly for a time” 

Every sales person has experienced a setback at some point… the one that comes after having a loyal customer decide to leave. 

Were the pushed away? Pulled away? Priced away? 

Whatever the reason may be, it hurts. Bad. But does it have to mean that it’s over for good? Or could there be a way to win them back? 

It costs a business 5x as much to attract a new customer than to keep an existing one so when winning-back is an option, it’s the one to take! 

Find out how 300+ sellers approached 1,350 ex-customers using different win-back messages. 

Find out… 

❤ Which approach get’s the best (& worst) response? 

❤ Should you treat lost customers as new or existing logos? 

❤ Whether their reason for leaving affects their chances to return

See you next week.

Steve

Delving into the 'Prospecting Mindset'

Sales isn’t for everyone. It can be repetitive, demoralising and lonely. But, it can also be exhilarating, rewarding and opportunistic. While some people don’t like making calls and actively avoid the telephone, others embrace it and actually enjoy it. The ‘Prospecting Mindset’ is all about proactivity, intuition and action. It’s the difference between a do-er and a thinker or, worse, a procrastinator.