The 1st of December… It's officially Christmas!
Decorations are up, the turkey has been ordered (fingers crossed), parties have been planned and presents have been bought (nah, will use Amazon Prime), but...
For many salespeople, this time of year can be viewed as glass half empty.
Deals often get put on hold, contacts take time off over the Christmas break, and December is a shorter month with fewer business days. Plus, it’s inevitable that a percentage of deals that get moved to January, will not close at all.
Unfortunately, Christmas becomes a fob-off objection which you need to see past and question the same things regardless. It’s an easy out for prospects but it shouldn’t be.
With excellent organisation and timely follow-up, Christmas doesn’t need to be a time of sales misery. Check out our Top Tips for Successful Selling at Christmas to make this festive period one of the best yet.
See you next week,
Steve