In this Sales Toolkit, Jason Pye from SugarCRM Jason, discusses the importance of modernising pipeline management and execution techniques. He emphasises that pipelines offer more than just revenue insights and highlights two key aspects: measuring pipeline velocity and identifying opportunities’ fallouts. By closely monitoring these aspects, sales leaders can make informed decisions to improve their sales strategies, identify training or methodology issues, and ultimately enhance their chances of success.
Key Takeaways from Jason Pye:
- Pipeline Velocity Matters: Monitoring the time spent in each stage offers valuable insights into potential bottlenecks.
- Opportunity Fallouts: Understand the significance of where in the pipeline opportunities are lost.
- Data-Driven Decision-Making: By harnessing time-aware insights from pipeline management, organisations can make data-driven decisions to enhance their sales strategies.
SugarCRM is an award-winning CRM with fans in 120 countries. Their commitment to creating customers for life has landed them in the position of being named a ‘Champion’ in the 2023 CRM Emotional Footprint Awards by Software Reviews—a ranking based entirely on user input. Now organisations ranging from universities to banks to global technology companies are seeing what happens when you let the platform do the work.
Their mission is to help marketing, sales, and customer service teams achieve high-definition customer experience by providing the CRM platform that makes the hard things easier.