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Friday, June 2, 2023

Andy Hanselman – Forget CRM, Think MCR! Maximise Your Customer Relationships!

Are you getting the best from your existing customers? Do you get the levels of repeat business, referrals and recommendations you want? Are your efforts focused on the right customers? Do your people actually know who they are? 

Research shows that many businesses are missing out on opportunities and sales with their existing customers. Why? Often, because they’re being very passive in their approach, or they’re ignoring them because they’re too busy chasing new ones!  In this masterclass, business competitiveness expert Andy Hanselman will show you how winning businesses take a Dramatically and Demonstrably Different approach. He’ll encourage you to ‘Forget CRM and Think MCR!’ That means ‘Maximising your Customer Relationships!’

Key Take-Aways:

  • Identify who your ‘Best’ customers are, and find out what they think, what they want (and what they don’t). 
  • Create ‘dialogue, not diatribes’ and tailor the experience specifically to individual customers to help ‘lock them in’. 
  • Spot, develop and maximise opportunities, repeat business, recommendations, referrals and your relationships!


Andy Hanselman is a recognised speaker on business competitiveness and differentiation. With over 30 years’ experience, he speaks at conferences and events worldwide. He has built a strong reputation for his ‘down to earth’ approach, offering no-nonsense ‘stuff’ that people can actually use back in the business immediately to improve their competitiveness. By sharing ‘real’ examples that resonate with the audience and telling stories that they can all learn from, he works hard to offer practical, stimulating fresh ideas and no-nonsense ‘stuff’ people can actually use in their businesses immediately.