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Sunday, November 27, 2022
 

Mansour Mbaye – How to Grow Sales In A Tough Market

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It looks like the world’s economy is entering troubled waters.

On the upside many sales teams have already survived a challenging period although the scale of challenge depended on the sector your company is located in. 

A true economic downturn inevitably affects every sector. 

In turn it becomes about which companies in each sector can make the most of the opportunities and minimise the negative consequences that downturns bring. 

The challenge Sales Leaders face is how to keep their sales teams motivated and focused on achieving their targets in a new environment vs mourning the market conditions that have passed. 

In this Growth Hub Leadership Interview we speak to Mansour Mbaye CRO of Shootsta. 

Shootsta is a video platform that enables Marketing and Sales teams to create high quality videos at scale whilst driving consistent messaging to their Customers.  

Alongside Shootsta, Mansour has held leadership roles at Salesforce and Hewlett Packard.

Key Areas of Discussion with Mansour:

  • How does the sales process change during a tough market?
  • Why is aligning Sales, Marketing & Customer success a key strategy for success in a tough market?
  • How do you maintain the morale of a sales team who is having to work harder to hit a target?
  • Why customer success is critical to the sales team’s success in a tough market. 
  • How Customer Success needs to work with Customers to ensure their service is retained if a Customer goes through a cost cutting exercise

Mansour’s favourite business book:

  • Mansour’s favourite business book is The Alchemist – Paulo Coelho.
  • The Alchemist is a book that allows the reader to follow the story of a boy who travels the world in search of treasure. The book encourages everyone to listen to their hearts and recognise opportunities and lessons that the find as they follow life’s path. 
  • Mansour feels that not only is the book full of lessons for an individual to apply themselves, but can be a blueprint to help leaders coach and develop their own teams.

Mansour’s Favourite Box Set:

Mansour is currently re-watching The Last Dance, a Netflix Series about Michael Jordan.

 

 

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