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Monday, May 16, 2022
 

What is Technology Sales and how does it help customers?

One of the fastest-growing areas of technology is sales, which is the activity of connecting customers with the right technology solution to solve a problem. Technology sales is all about identifying the particular pains your customers have, and offering a solution that will meet their needs. It focuses on all aspects of technology, including hardware (such as servers, network devices and computers), software (such as operating systems), and services (such as cloud computing and applications).

What is involved in technology sales?

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One of the main challenges of being a successful technology salesperson is the vast amount of technologies available. It requires a broad understanding of technology to ensure you are able to provide the best solution for the customer. For some businesses who offer quite niche products, it can be easier to immerse yourself in the technology to become an expert, but others will have tens or even hundreds of technologies to sell. 

What is sure is that with the rise in digital everything, the technology sales role is rapidly growing and salespeople with experience in doing that, with a good industry understanding, are in high demand. 

Essentially, technology sales professionals must be able to not only identify customer needs, but also understand the technical specifications of the products they are selling. They must also be comfortable working with clients who may be sceptical of new technology, and skilled in the art of persuading them to a new way of working.

Technology sales is a challenging and rewarding career for those with the right skillset. With the right training, you can enter this field and begin selling products that make a difference in people’s lives.

If you’re in technology sales, there are two things that are the main focus. Firstly, selling and promoting the products you are responsible for. Secondly, ensuring customers get as much value and return from the technology solution they are investing in.

 

The challenges and benefits of technology sales

As exciting as this space is, it’s not without challenges. Staying on top of the fast-evolving world of technology can be difficult, so a genuine passion for tech helps. Constant product updates, new technologies and innovations will, otherwise, become a burden.

You’ll also need to have strong problem-solving attributes to help customers who aren’t happy with their solution or are struggling to implement it. 

However, there are also a number of benefits. For instance, the chance to sell cutting edge technology and work in one of the most innovative spaces around. You’ll also be able to work with a number of sectors and help people implement solutions that make a big difference to them. 

Technology sales is an exciting prospect. Given the demand for technology in the modern world, those who can effectively sell and understand technology will be in a strong position both now and in the future.

Steve Lindsey
Steve Lindsey
National Sales Conference Event Director, Growth Hub Founder, Trustee for Alopecia UK and Fundraiser for Hospice in The Weald by Swimming, Cycling & Running #MAMIL

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