18.7 C
London
Sunday, July 25, 2021
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Lord Digby Jones – The Importance of Sales & Marketing to the British Economy

Sales & Marketing – CPD accredited session, part of our paid premium subscription: The Growth Hub+


Digby Jones, former Minister of State for Trade and Investment, was born into business.  Some of his earliest memories are of life in a busy corner shop, where he lived with his family   He discovered the importance of good customer care at an early age and the concept of profit and loss, the very essence of good business management.

In this session he discusses how business should endeavour to maximise their resources in order to provide their sales team with the necessary tools to succeed and thrive.

Key Take-Aways:

  • Maximising resources and technology to ensure the efficiency and effectiveness of the sales and marketing team
  • Adding value is key to the success of your sales and marketing team
  • Using sales and marketing effectively in the face of external competition

Why Should I Sign-up to The Growth Hub Plus?

Steve Lindsey
National Sales Conference Event Director, Growth Hub Founder, Trustee for Alopecia UK and Fundraiser for Hospice in The Weald by Swimming, Cycling & Running #MAMIL

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