Conversations – CPD accredited session, part of our paid premium subscription: The Growth Hub+
Analysts estimate that existing customers now account for 70-80 percent of company revenue and profits, though very little purposeful effort has been aimed at customer expansion as a growth engine.
But new research proves that the buying psychology in renewal and expansion conversations is 180 degrees different than in acquisition conversations. And if you don’t tailor your sales and marketing conversations to meet these unique pressures and demands, you’re putting most of your revenue at risk.
Key Take-Aways:
- Discover new research to understand the customer buying process
- Learn proven messaging strategies for existing customers
- Discover the four must-win conversations with your existing customers to increase sales
Why Should I Sign-up to The Growth Hub Plus?
