Challenger Sports Case Study:
Typically marketing and sales have been in a ‘tug of war’ whereby one is blaming the other for poor results. Bringing the two together still remains a considerable challenge for most. In this inspiration talk about their GTM strategy Chris will speak about how to create the Perfect Team.
Key takeaways:
- Learn the importance of bringing together sales and marketing teams
- break sales and marketing silos
- Improve buyer engagement and growth
