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Monday, January 30, 2023
 

Doug Hutton – Why Return: The Surprising New Science of Win-Back Conversations

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Synopsis:

Whether they were pushed away, pulled away or priced away, your formerly loyal customer decided to leave.

But does that mean it’s over for good? Or could there be a way to win them back?
 
B2B DecisionLabs tested that question in a real-world sales situation, over 300 sellers approached 1,350 former customers using several possible win-back messages.

What you will learn in this video:

In this webinar with Doug Hutton, EVP of Customer Experience at Corporate Visions, you will learn:

? What’s the most effective approach to re-engage lost customers?

? Should you treat lost customers more like new logos or existing accounts?

? Does their reason for leaving affect their chances to return?

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