Synopsis:
Whether they were pushed away, pulled away or priced away, your formerly loyal customer decided to leave.
But does that mean it’s over for good? Or could there be a way to win them back?
B2B DecisionLabs tested that question in a real-world sales situation, over 300 sellers approached 1,350 former customers using several possible win-back messages.
What you will learn in this video:
In this webinar with Doug Hutton, EVP of Customer Experience at Corporate Visions, you will learn:
? What’s the most effective approach to re-engage lost customers?
? Should you treat lost customers more like new logos or existing accounts?
? Does their reason for leaving affect their chances to return?
